Category:
Social Media Management | Content Creation | Videography | Photography
Client:
Feelz Global
Duration:
Social Media Management | Content Creation | Videography | Photography
Feelz fuses practicality, boldness and playful sensuality — offering Africa’s first “Buttercup” condom experience designed to make protection both intuitive and enjoyable. With a signature bubble-gum scent, easy-open packaging that always supplies the condom right-side-up, and a variety of styles from ultra-thin “SkinOnSkin” to textured “3 Sensationz,” Feelz brings confidence, comfort and a bit of cheeky fun to every moment. More than just a product, Feelz represents a modern attitude toward intimacy — smart, safe, and unashamedly vibrant.
(MY APPROACAH)
In my web design journey, I've cultivated a systematic and strategic approach that revolves around innovation, user-centric design, and effective problem-solving. I believe in meticulous planning and execution, with a focus on creating visually captivating and highly functional websites.
(VISION & INNOVATION)
Our vision for Feelz Global is to redefine how sexual wellness brands show up in the digital space through bold, culturally relevant storytelling and high-impact content. We are committed to driving continuous growth through strategic social media rollouts and full-scale podcast production that amplify the founders’ voices and the brand’s message with clarity and confidence. By staying ahead of digital trends and audience behavior, we ensure every piece of content is not just engaging, but commercially powerful and culturally resonant.
(CHALLENGES)
Feelz Global entered a crowded, highly regulated market where standing out requires more than bold visuals — it demands cultural relevance, trust, and consistency. The core challenge was cutting through noise on social platforms while balancing education, entertainment, and brand credibility. Our task was to position Feelz as both a playful lifestyle brand and a responsible voice in sexual wellness, without diluting either.
(PROBLEMS)
For Feelz Global, the core challenge was not creativity — it was consistency and capacity. Their social platforms lacked a structured posting rhythm, resulting in limited reach and stalled audience growth. With no dedicated time to shoot and produce the volume of content required for a high-performing social presence, the brand struggled to maintain momentum. The problem was clear: without a scalable content system, even the strongest brand voice risks being lost in the noise.
(USER-CENTRIC DESIGN)
The foundation of our approach with Feelz Global is a deep understanding of their audience — how they think, engage, and consume content in real time. Every strategy, post, and podcast episode is built with the end user in mind, ensuring the experience is bold, relatable, and frictionless across platforms. By prioritising audience behavior and cultural relevance, we create content that doesn’t just get seen — it gets shared, remembered, and acted on.
(USER NEEDS)
We are driven by a clear focus on the real needs of Feelz Global’s audience — the need for education without judgement, entertainment without discomfort, and content that feels both relatable and trustworthy. Every piece of social content and every podcast episode is crafted to engage attention, spark conversation, and build long-term brand loyalty. By centering the user at every stage of production, we create content that is not only impactful, but purposeful and easy to connect with.
Every rollout is guided by a structured, insight-led approach that blends creativity with performance thinking. From content strategy to filming, editing, and distribution, our process is designed to deliver consistent growth, measurable reach, and meaningful audience interaction. This commitment to user-focused storytelling is what turns Feelz from a product into a movement.
